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By Simon Volkov

An online marketing agency can offer several benefits to nearly any type of business. While business owners often fear agency fees are unaffordable, the truth is professionally-produced marketing materials should easily cover the cost through increased sales.

A good online marketing agency will work closely with businesses to ensure advertising goals are met. They can reduce time required to produce marketing materials in-house and track results to determine return on investment.

Marketing agencies can free business owners from marketing responsibilities and allow them to focus on business operations. Additionally, they can engage in multiple strategies at once allowing businesses to fully capitalize on each campaign.

In today’s hi-tech society consumers receive information in a variety of ways. To stay ahead of the game, companies need to embrace a multitude of delivery methods. Some of the more common venues include mobile marketing, audio podcasts, online videos, print advertising, and social media marketing.


Online marketing consultants can help businesses determine which methods are most appropriate for their specific business model. They can create advertising campaigns from start to finish or work closely with business owners or their staff.

Regardless of how campaigns are developed, once created they are broadcast through online channels. These might include uploading marketing videos or audio podcasts at various directories; sending out email blasts; publishing informative articles; or participating at social networking sites.

Businesses should commit to engaging in consecutive ad campaigns and constantly explore new marketing venues. It is often beneficial to develop a company website or blog. While it can be tempting to do this in-house, web design is better left to the professionals. Realize websites are one of the most powerful tools in your marketing arsenal.

Blogs typically present company information in a more personal format. Consumers are encouraged to leave comments, ask questions, and interact with company executives. Both websites and blogs can generate additional revenue by selling ad space or affiliate products.

Blogs and websites are an exceptional lead generation tool. Business owners often offer complimentary reports, newsletter subscriptions, discount coupons, or special offers to entice visitors to opt-in to their mailing list.

Online videos and audio podcasts are effective Internet marketing strategies. These mediums can be difficult to produce in-house. It’s often more cost-effective to hire an online marketing agency to produce videos and podcasts as production equipment and editing software can be costly.

Video marketing is an extraordinary method for sharing product information and marketing messages with the masses. There are multiple instances of businesses achieving overnight success thanks to videos that go viral. Working with a marketing agency can provide opportunities for video ads to turn into viral campaigns that reach millions of viewers.

Business owners are often tempted to implement multiple advertising methods at once. However, engaging in too many strategies without a dedicated team in place can be disastrous. A solution is to work with an advertising company that can manage all your marketing needs.

It is best to work with an online marketing agency that understands your needs and can stand by advertising budgets. It is also best to seek out agencies capable of implementing a variety of Internet advertising methods.

About the Author: Online Marketing DNA is a full-service online marketing agency offering customized packages and private business coaching. We help companies develop and implement powerful advertising campaigns and improve online visibility. Explore our offerings at


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